Communicating a benefits take away is always a challenging exercise. However, if it is done properly and within the parameters of a well-designed communications strategy, the outcome need not be negative. When communicating any change in coverage to your plan members, the communication process should be well thought out and the message should be clear and concise.
Anytime a change to the benefits program is being implemented the communications should provide the following information:
- Clearly identify which benefits are changing and what the changes are
- Advise employees when the changes will take place